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The image of the week is almost chromotherapy!

As we are already used, the image of the week usually presents spectacular pictures but we also like to notice that “spectacular” doesn’t necessary mean “impossible”. When I see great pictures, I like to consider them “free lessons” about how to shoot perfect pictures. This is actually the double aim of this series of articles: to show our appreciation for great photos/illustrations and for their artists on one side and to learn from their talent, on the other side. And now there is one thing that should be outlined: learning from nice pictures shouldn’t mean copying them! That’s why it’s important to extract from a picture what made it so great as we use to do it in this kind of articles. On the other hand, we have to remember that behind every photo the real secret is invisible: hard work!

So, let’s learn from the image of this week, called Tablets and capsules, and let’s bring thanks to luchschen, the contributor who uploaded it!

This picture is available for sale and use starting from only 1.95$ at the link below.
Otherwise, it’s protected by copyright.
http://yaymicro.com/stock-image/tablets-and-capsules/8204308

What’s so great about this picture?

  • The colors represent a charming combination between vivid, pastels and cool blue. This inspired way of using colors reminds us of chromotherapy! It doesn’t take much to notice that looking at this picture gives you a good feeling and this sends us to the next special attribute of this image!
  • It’s really calming! The colorful tablets against a blurred predominately blue background, as well as the light create a sedative effect! And if we think the image is about medicines, this makes it really great, as the colors reflect the topic!
  • It’s catchy! The positive mood given by the whole composition makes us stop to look at this picture! I could really look at it for minutes even if I am not interested by medicines!
  • It has copy space, just perfect for adverts needed by the pharmaceutical industry.
  • It’s simple and complex in the same time! If spectacular images usually need a lot of spectacular elements from models to background, by contrary, this one uses simple things in a spectacular way!

How could we use it?

  1. Cover for magazines dedicated to medicines.
  2. Indoor and outdoor adverts for specific medicines or for any company from the pharmaceutical industry.
  3. Posters on the interior/exterior walls of any drugstore or medical center.
  4. Nice stylish labels for medicines.
  5. Images for articles about health and the use of medicines.

 

 

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The image of the week is based on a metaphor

 

This great image is protected by copyright unless you buy it starting from only 1,95$ from: http://yaymicro.com/stock-image/superhero-businessman/8567238

This great image is protected by copyright unless you buy it starting from only 1,95$ from: http://yaymicro.com/stock-image/superhero-businessman/8567238

I like to see photography as a form of art and evaluate it from this point of view. The image of the week is a proof that I am not the only one! It is called Superhero businessman and it belongs to stokkete. And now, I almost can hear the comments: what’s so artistic in this picture? would you put it on the wall in your living room?

But first of all, let’s see what art means! According to the dictionary, art is the quality, production, expression, or realm, according to aesthetic principles, of what is beautiful, appealing, or of more than ordinary significance.

In other words, is this image appealing? Is it beautiful? Is it of more than ordinary significance? I would say “yes”.

Of course, we have to keep in our minds that we are talking now about microstock photography. It has to be commercial. too. So, we have to add more questions in order to evaluate it: is it commercial? how could it be used?

But what I find really great at this image is the fact that made me realize we can use a figure of speech in order to create a great picture. In this case, the metaphor!

According to wikipedia, the metaphor describes a subject by asserting that it is, on some point of comparison, the same as another otherwise unrelated object. Metaphor is a type of analogy and is closely related to other rhetorical figures of speech that achieve their effects via association, comparison or resemblance including allegory, hyperbole and simile. In simpler terms, a metaphor compares two objects or things without using the words “like” or “as”.

So, it’s exactly what we see in “Superhero businessman“: a nice appealing posture of a businessman, meant to express that a successful one should have the qualities of a superhero, in order to succeed. I would dare even more and say that under our daily clothes and appearance, we should all have the tough qualities of a superhero in order to succeed…

What’s so great about this picture?

  1. It’s catchy and appealing as indeed consists of an unusual posture of a businessman!
  2. It’s built on a metaphor, through the surprising  association of two different concepts: the formal business person and the fantastic characters with superpower!
  3. The topic is actual and needed, the business category being actually a favorite one in the search of our customers.
  4. The colors are cool, giving a sensation of “energy” and freshness.
  5. It has copy space, the dark gray background being excellent to add some red or white fonts on.
  6. The model is anonymous even if he is the main subject. So we could easily see ourselves in his own posture.
  7. It’s a great example of excellent photo editing!

How could we use it?

  • the advert for products as: energy drinks, vitamins, coffee
  • the image of a head-hunting agency or of an any article related to high level jobs
  • a motivational poster on the wall of a fitness center/health club
  • a billboard advert for business clothing brands
  • indoor/outdoor adverts for male fragrances
  • the cover image for: marketing and business books, magazines dedicated to men

 

 

 

 

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Image of the week: captivity in a deserted land

The image is available for sale by clicking on it or at the link below:
http://yaymicro.com/stock-image/camels-at-timanfaya-national-park-in-lanzarote-wait-for-tourists/8145758

Working as a reviewer for already a long time, I have seen “tons” of pictures of all kinds. One could say: what kind of picture could ever surprise you after seeing already “tons” of them?

As you might know, we have this post on the blog with “the image of the week”. The idea is to comment on the image we liked the most from what we reviewed during a week.

So this week was my turn. I don’t decide in advance to choose a photo from one category or another. I like to be surprised myself as indeed every week brings new pictures. I really saw great images this week and we’ll try to promote them on Pinterest, Instagram, Facebook or Twitter.

But from all the pictures one impressed me more than I expected. It’s called: Camels at Timanfaya National Park in Lanzarote wait for tourists. It’s uploaded by Jorg Hackemann. (more…)

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