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Image of the week: Is technology ruling our lives?

Image is protected by copyright unless you buy it starting from only 1,95$ from: http://www.yayimages.com/stock-image/hacker-with-laptop/8459790

Image is protected by copyright unless you buy it starting from only 1,95$ from: http://www.yayimages.com/stock-image/hacker-with-laptop/8459790

The more the time passes the more i get the impression that things changed dramatically in the latest years and we aren’t really consciously aware of it.
Image of the week comes from cookelma and got me thinking of the way technology changed the world.
Technology has risen with enormous power and speed, from the time we used it only to make our lives easier, to the present where, in my personal opinion, technology is ruling us. All of us are working on a computer, going home and relaxing with the computer, always in constant connection on the internet with our smartphones and tablet PCs. Nowadays even small children have smartphones and laptops. Sometimes i wonder why does a child that is only 4 years old needs a latest version of a smartphone. Then i remembered the classical generation gap that our parents and the book told us about. Years pass and everything evolves, and the older we get the hardest it is for us to understand and adjust to the changes that seem to occur with the speed of light. We need to remember that the world changes and moves even if we don’t want to change and move along with it. We can hide ourselves and live as rudimentary as possible and get frustrated when we will realize that we live outside of this time, or we could just embrace change and take advantage of what this era brings, with the good and the bad altogether. Acceptance and constant learning are the keys to handling the technological boom and the changing of the life we thought we knew.

What’s so great about this picture?

  •  It relates to a very actual topic – thew technology boom
  •  It has a sort of darkness that makes it mysterious and dramatic.
  • The way the model is dressed and looks behind the laptop can mean two different things: either he is a hacker therefore his identity has to stay hidden, either he is a man that has fallen pray to technology and spends his life as an internet junkie, living behind the computer.
  • Has lots of copy space on the laptop, on the hoodie and on the background where you can write your own messages/ slogans.
  • The colors are simple and classical, they don’t tire the eye.

How could we use it?

  1.  As book, magazines and newspapers covers and inside article picture.
  2. Part of a website layout, background, header for blogs, etc.
  3. Campaigns to promote a lifestyle that is not focused on technology.
  4. An advert for a optical clinic with a possible slogan like: “Spending a lot of time in front of the computer will hurt your eyes. Get protective eyeglasses and save your precious vision!”
  5. An advert for a new anti-virus to help protect your computer. Hackers are always trying to attack your PC with viruses and Trojans.
  6. An advert for a company software that helps store your files in case your PC brakes down.
  7. A teaser commercial for a new computer brand/software.
  8. Educative campaigns to raise awareness of the danger that lurks in the shadows of the internet. People are harassed by others on the internet based on the presumption that no one can actually see them. Not to mention the dangers of internet dating where you can never be sure the person you are talking with is who he/she says he/she is.

 

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The image of the week is based on a metaphor

 

This great image is protected by copyright unless you buy it starting from only 1,95$ from: http://yaymicro.com/stock-image/superhero-businessman/8567238

This great image is protected by copyright unless you buy it starting from only 1,95$ from: http://yaymicro.com/stock-image/superhero-businessman/8567238

I like to see photography as a form of art and evaluate it from this point of view. The image of the week is a proof that I am not the only one! It is called Superhero businessman and it belongs to stokkete. And now, I almost can hear the comments: what’s so artistic in this picture? would you put it on the wall in your living room?

But first of all, let’s see what art means! According to the dictionary, art is the quality, production, expression, or realm, according to aesthetic principles, of what is beautiful, appealing, or of more than ordinary significance.

In other words, is this image appealing? Is it beautiful? Is it of more than ordinary significance? I would say “yes”.

Of course, we have to keep in our minds that we are talking now about microstock photography. It has to be commercial. too. So, we have to add more questions in order to evaluate it: is it commercial? how could it be used?

But what I find really great at this image is the fact that made me realize we can use a figure of speech in order to create a great picture. In this case, the metaphor!

According to wikipedia, the metaphor describes a subject by asserting that it is, on some point of comparison, the same as another otherwise unrelated object. Metaphor is a type of analogy and is closely related to other rhetorical figures of speech that achieve their effects via association, comparison or resemblance including allegory, hyperbole and simile. In simpler terms, a metaphor compares two objects or things without using the words “like” or “as”.

So, it’s exactly what we see in “Superhero businessman“: a nice appealing posture of a businessman, meant to express that a successful one should have the qualities of a superhero, in order to succeed. I would dare even more and say that under our daily clothes and appearance, we should all have the tough qualities of a superhero in order to succeed…

What’s so great about this picture?

  1. It’s catchy and appealing as indeed consists of an unusual posture of a businessman!
  2. It’s built on a metaphor, through the surprising  association of two different concepts: the formal business person and the fantastic characters with superpower!
  3. The topic is actual and needed, the business category being actually a favorite one in the search of our customers.
  4. The colors are cool, giving a sensation of “energy” and freshness.
  5. It has copy space, the dark gray background being excellent to add some red or white fonts on.
  6. The model is anonymous even if he is the main subject. So we could easily see ourselves in his own posture.
  7. It’s a great example of excellent photo editing!

How could we use it?

  • the advert for products as: energy drinks, vitamins, coffee
  • the image of a head-hunting agency or of an any article related to high level jobs
  • a motivational poster on the wall of a fitness center/health club
  • a billboard advert for business clothing brands
  • indoor/outdoor adverts for male fragrances
  • the cover image for: marketing and business books, magazines dedicated to men

 

 

 

 

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