The more the time passes the more i get the impression that things changed dramatically in the latest years and we aren’t really consciously aware of it.
Image of the week comes from cookelma and got me thinking of the way technology changed the world.
Technology has risen with enormous power and speed, from the time we used it only to make our lives easier, to the present where, in my personal opinion, technology is ruling us. All of us are working on a computer, going home and relaxing with the computer, always in constant connection on the internet with our smartphones and tablet PCs. Nowadays even small children have smartphones and laptops. Sometimes i wonder why does a child that is only 4 years old needs a latest version of a smartphone. Then i remembered the classical generation gap that our parents and the book told us about. Years pass and everything evolves, and the older we get the hardest it is for us to understand and adjust to the changes that seem to occur with the speed of light. We need to remember that the world changes and moves even if we don’t want to change and move along with it. We can hide ourselves and live as rudimentary as possible and get frustrated when we will realize that we live outside of this time, or we could just embrace change and take advantage of what this era brings, with the good and the bad altogether. Acceptance and constant learning are the keys to handling the technological boom and the changing of the life we thought we knew.
What’s so great about this picture?
- It relates to a very actual topic – thew technology boom
- It has a sort of darkness that makes it mysterious and dramatic.
- The way the model is dressed and looks behind the laptop can mean two different things: either he is a hacker therefore his identity has to stay hidden, either he is a man that has fallen pray to technology and spends his life as an internet junkie, living behind the computer.
- Has lots of copy space on the laptop, on the hoodie and on the background where you can write your own messages/ slogans.
- The colors are simple and classical, they don’t tire the eye.
How could we use it?
- As book, magazines and newspapers covers and inside article picture.
- Part of a website layout, background, header for blogs, etc.
- Campaigns to promote a lifestyle that is not focused on technology.
- An advert for a optical clinic with a possible slogan like: “Spending a lot of time in front of the computer will hurt your eyes. Get protective eyeglasses and save your precious vision!”
- An advert for a new anti-virus to help protect your computer. Hackers are always trying to attack your PC with viruses and Trojans.
- An advert for a company software that helps store your files in case your PC brakes down.
- A teaser commercial for a new computer brand/software.
- Educative campaigns to raise awareness of the danger that lurks in the shadows of the internet. People are harassed by others on the internet based on the presumption that no one can actually see them. Not to mention the dangers of internet dating where you can never be sure the person you are talking with is who he/she says he/she is.